Discover how Armatis achieved its objectives by using BigProfiles
Armatis is an international leader in the sector of Business Process Outsourcing headquartered in France with branches in Poland, Portugal and Tunisia. They handled the management of Customer Relations for clients worldwide, from Europe to North America and Australia, in sectors such as Retail, Ecommerce, Tourism, Energy, Telecom, Banking, Insurance and Health.
- Industry: BPO
- Company size: +300M Revenues
- Location: Paris, France
The Client Needs
In the context of digital transition, the need to set up an innovative approach to sales is fundamental to companies like Armatis, requiring the research of solutions that are able to:
- Implementing data driven strategies that are personalised to every single client;
- Create campaigns with targeted sales;
- Increase the revenue and profit from sales activities.
Solution Adopted
Thanks to the no-code interface of BigProfiles, the operations and marketing departments were able to implement Artificial Intelligence in the sales campaigns, increasing the company’s performance.
Process
- Identification of the sales campaign on which to make predictions;
- Uploading to BigProfiles of clients already contacted in the previous months of the campaign, along with an indication of the outcome of each attempted sales;
- Creation of a predictive model by BigProfiles;
- Uploading of new potential clients whose probability of purchase you intend to predict;
- Implementation of personalised sales strategies based on the predictive score of each potential client.
Results obtained by Armatis with BigProfiles
Thanks to the partnership with BigProfiles, Armatis was able to simply and quickly implement an innovative Artificial Intelligence solution into their processes that allowed them to:
- Carry out a segmentation of the profiles that were more or less inclined towards purchasing through prioritisation, allowing them to present themselves as an ideal sales channel;
Adopt the right contact strategy for each client, identifying at what time and which channel to use;
- Assign the operator best suited to each profile;
- Defining Data Driven strategies, both on a managerial level and on the floor.