Customer Care and Customer Service: the ace in the hole of sales
Customer Service and Customer Care are not only touchpoints by which we talk to the customer, but they can also become essential sales aids. With a direct line to the customer, their function of finding solutions, and providing a positive experience with the brand, these two company activities can in effect help create warm leads and set the stage for eventual up-selling or cross-selling actions if carried out in the right way.
The right message to the right person: the Customer Service that sells
For the modern consumer, personalized services are more important than ever. According to Epsilon research, on a panel of 1,000 respondents aged 18 to 64, 80 percent said they are more willing to buy when they receive an offer customized to their needs. When Customer Service offers him something that fully reflects his needs of the moment, that phone call is no longer seen as a sale but as a solution to a need.
Improving Lead Generation with the Right Touchpoints
Lead Generation is one of the most important processes aimed at guaranteeing the success of the business of any company. It develops in a whole series of touchpoints that the consumer touches on his journey towards the purchase of our product or service.
A Blue Stamp for Value Call Centres? A legislative proposal by Assocontact
This is the bill proposed by the president of AssoContact, Lelio Borgherese. After the umpteenth discovery of a contact center inside a garage and in completely denigrating conditions for those who lend their work, AssoContact has proposed a bill focused on the Blue Seal, according to what we learn from the pages of the site of the association.
Five steps to level up your Cold Outbound campaigns
Despite being one of the few ways for companies to be known from potential customers, Cold Outbound Campaigns posses some characteristics that can turn out to be harmful. In fact, if its true that their massive volumes make it possible to reach an incredible amount of contacts, the cost investment results elevated and results in terms of ROI and Conversion Rates very low.
How to maximize the Conversion Rate of Click to Call, Call me Back and Customer Service to Sales campaigns
Whether it is for consumer interest on a product or simply to assist when solving a problem, all incoming contacts from Click to Call, Call me Back and Customer Service to Sales campaigns have the potential to significantly increase the Conversion Rate of the company, so they should be exploited to the maximum.
CRM and AI to Increase your Sales
The role of Artificial Intelligence will be increasingly important in the Sales Sector. One of the biggest implementations is taking place in CRMs, the very system that facilitates sales but is often not optimized enough to do so independently. Thanks to the combination of CRM and Artificial Intelligence, in the near future we will see these transformations where they are most impactful and able to change the way we are used to looking at a CRM.
Telemarketing and Telesales: what to choose to increase sales?
The phone is the hub around which much of our daily activities revolve. Over the years its appearance, its technology and the ways in which we use it have changed, but the marketing activities that involve it are the same. Telemarketing and Telesales are still among the best sales channels and manage to turn a simple contact into a customer.
Telemarketing and teleselling are often considered interchangeable activities, but they have unique values that, once understood, can make the difference in the success of a campaign.
Employee Retention: the secret to a successful Contact Centre
Employees are the lifeblood of all businesses and in every sector of the business, ensuring their satisfaction means increasing the efficiency of their work; there are activities that encourage this constant flow, and they are called Employee Retention.
Risks in telesales at the time of the coronavirus
Staff shortages and declining sales, the growing negative feeling in the population towards the brand that continues its contact activity, are the major problems of telesales in the time of the Coronavirus. We have already talked about how the drastic reduction in staff due to the current pandemic has affected contact centres and all those locations where telesales operators work. Where there used to be three operators, suddenly only one person can work.