The modern energy and utilities sector stands at a crucial crossroads. The end from the pandemic crisis and the Russo-Ukrainian war, with the consequent economic repercussions, require a rethinking of logic and a decisive turn towards a change that has been feared for many years and which today becomes more necessary than ever.
Customer Service and Customer Care are not only touchpoints by which we talk to the customer, but they can also become essential sales aids. With a direct line to the customer, their function of finding solutions, and providing a positive experience with the brand, these two company activities can in effect help create warm leads and set the stage for eventual up-selling or cross-selling actions if carried out in the right way.
For the modern consumer, personalized services are more important than ever. According to Epsilon research, on a panel of 1,000 respondents aged 18 to 64, 80 percent said they are more willing to buy when they receive an offer customized to their needs. When Customer Service offers him something that fully reflects his needs of the moment, that phone call is no longer seen as a sale but as a solution to a need.
This is the bill proposed by the president of AssoContact, Lelio Borgherese. After the umpteenth discovery of a contact center inside a garage and in completely denigrating conditions for those who lend their work, AssoContact has proposed a bill focused on the Blue Seal, according to what we learn from the pages of the site of the association.
Despite being one of the few ways for companies to be known from potential customers, Cold Outbound Campaigns posses some characteristics that can turn out to be harmful. In fact, if its true that their massive volumes make it possible to reach an incredible amount of contacts, the cost investment results elevated and results in terms of ROI and Conversion Rates very low.
Whether it is for consumer interest on a product or simply to assist when solving a problem, all incoming contacts from Click to Call, Call me Back and Customer Service to Sales campaigns have the potential to significantly increase the Conversion Rate of the company, so they should be exploited to the maximum.
The role of Artificial Intelligence will be increasingly important in the Sales Sector. One of the biggest implementations is taking place in CRMs, the very system that facilitates sales but is often not optimized enough to do so independently. Thanks to the combination of CRM and Artificial Intelligence, in the near future we will see these transformations where they are most impactful and able to change the way we are used to looking at a CRM.
The phone is the hub around which much of our daily activities revolve. Over the years its appearance, its technology and the ways in which we use it have changed, but the marketing activities that involve it are the same. Telemarketing and Telesales are still among the best sales channels and manage to turn a simple contact into a customer.
Telemarketing and teleselling are often considered interchangeable activities, but they have unique values that, once understood, can make the difference in the success of a campaign.