BigProfiles Platform

Predict customers behaviour Predict purchases, churn, cross-selling, debt repayments and much more with Artificial Intelligence. How it works The power of automatic machine learning Train a predictive model just by plugging in your CRM Whether it’s purchase or churn, each behaviour you want to predict needs its own predictive model. By connecting your CRM, BigProfiles […]

Cross-selling and Artificial Intelligence: how to enhance your Customer Base

The relationship between a consumer and a company does not end at the moment of conversion, rather, it can be said that this moment is only the beginning. From the company’s efforts to try to acquire new customers, we move on to all those activities and strategies that need to be implemented to keep the newly acquired customer tied to the brand and to increase their Customer Lifetime Value, by trying to sell them complementary products that meet their needs.

Telcos, AI and Telesales: optimising campaigns while reducing market pressure

Telecommunications is a constantly changing and highly competitive sector that, since the liberalization of the market in the late 90s, has become the protagonist of a massive growth that has led to a multiplication (sometimes uncontrolled) of telecommunications operators that today sees the giants of the sector share the market with a myriad of other competitors, often newer and coming from heterogeneous markets (examples in this sense are, for the Italian market, 1voce owned by Carrefour or Green Mobile that in addition to dealing with telephone services is provider of Electricity and Gas).

Utilities and Teleselling: the future passes through Artificial Intelligence

The modern energy and utilities sector stands at a crucial crossroads. The end from the pandemic crisis and the Russo-Ukrainian war, with the consequent economic repercussions, require a rethinking of logic and a decisive turn towards a change that has been feared for many years and which today becomes more necessary than ever.

Customer Care and Customer Service: the ace in the hole of sales

Customer Service and Customer Care are not only touchpoints by which we talk to the customer, but they can also become essential sales aids. With a direct line to the customer, their function of finding solutions, and providing a positive experience with the brand, these two company activities can in effect help create warm leads and set the stage for eventual up-selling or cross-selling actions if carried out in the right way.

The right message to the right person: the Customer Service that sells

For the modern consumer, personalized services are more important than ever. According to Epsilon research, on a panel of 1,000 respondents aged 18 to 64, 80 percent said they are more willing to buy when they receive an offer customized to their needs. When Customer Service offers him something that fully reflects his needs of the moment, that phone call is no longer seen as a sale but as a solution to a need.

Improving Lead Generation with the Right Touchpoints

Lead Generation is one of the most important processes aimed at guaranteeing the success of the business of any company. It develops in a whole series of touchpoints that the consumer touches on his journey towards the purchase of our product or service.

A Blue Stamp for Value Call Centres? A legislative proposal by Assocontact

This is the bill proposed by the president of AssoContact, Lelio Borgherese. After the umpteenth discovery of a contact center inside a garage and in completely denigrating conditions for those who lend their work, AssoContact has proposed a bill focused on the Blue Seal, according to what we learn from the pages of the site of the association.

Five steps to level up your Cold Outbound campaigns

Despite being one of the few ways for companies to be known from potential customers, Cold Outbound Campaigns  posses some characteristics that can turn out to be harmful. In fact, if its true that their massive volumes make it possible to reach an incredible amount of contacts, the cost investment results elevated and results in terms of ROI and Conversion Rates very low.