Despite being one of the few ways for companies to be known from potential customers, Cold Outbound Campaigns posses some characteristics that can turn out to be harmful. In fact, if its true that their massive volumes make it possible to reach an incredible amount of contacts, the cost investment results elevated and results in terms of ROI and Conversion Rates very low.
Whether it is for consumer interest on a product or simply to assist when solving a problem, all incoming contacts from Click to Call, Call me Back and Customer Service to Sales campaigns have the potential to significantly increase the Conversion Rate of the company, so they should be exploited to the maximum.
The role of Artificial Intelligence will be increasingly important in the Sales Sector. One of the biggest implementations is taking place in CRMs, the very system that facilitates sales but is often not optimized enough to do so independently. Thanks to the combination of CRM and Artificial Intelligence, in the near future we will see these transformations where they are most impactful and able to change the way we are used to looking at a CRM.
The phone is the hub around which much of our daily activities revolve. Over the years its appearance, its technology and the ways in which we use it have changed, but the marketing activities that involve it are the same. Telemarketing and Telesales are still among the best sales channels and manage to turn a simple contact into a customer.
Telemarketing and teleselling are often considered interchangeable activities, but they have unique values that, once understood, can make the difference in the success of a campaign.
Staff shortages and declining sales, the growing negative feeling in the population towards the brand that continues its contact activity, are the major problems of telesales in the time of the Coronavirus. We have already talked about how the drastic reduction in staff due to the current pandemic has affected contact centres and all those locations where telesales operators work. Where there used to be three operators, suddenly only one person can work.
If done in the right way, teleselling is still one of the best ways to generate new sales. There are several strategies to apply in this field, which vary according to the sector concerned; we have selected here the 5 teleselling strategies (and a few tricks) that will allow you to complete your business objectives!