Discover how Intelcia reached its objectives by using BigProfiles
Established as a Contact Center in Morocco in 2000, Intelcia is now a world leader in the outsourcing sector. With more than 40.000 employees in Africa, Europe and America, Intelcia has supported companies in the externalising services for more than 20 years, combining talent, technology and processes to offer a service at a level and competence that surpasses the international standard.
- Industry: BPO
- Company size: +200M Revenue
- Location: Casablanca
The Clients Need
In the context of the digital transition, the need to implement an innovative approach with clients is fundamental for companies like Intelcia, requiring the discovery of solutions capable of:
- Implement data driven and personalised strategies for every single client;
- Create targeted sales campaigns able to increase the revenue and profits of sales activities;
- Increase the loyalty of client to the brand;
- Implement effective debt recovery campaigns.
Solution Adopted
Thanks to the no-code interface of BigProfiles, the operations and marketing departments were able to implement Artificial intelligence in their sales, loyalty and debt recovery campaigns increasing the performance of the company.
Process
- Identification of the campaign on which you want to use the predictions;
- Uploading to BigProfiles the clients already contacted in the previous months of the campaign, along with an indication of each outcome;
- Creation of a predictive model on the part of BigProfiles;
- Uploading of new potential clients whose probability of purchase, churn or recovery you want to predict;
- Implementation of personalised strategies based on the predictive score of each actual or potential client.
Results obtained by Intelcia with BigProfiles
Thanks to the partnership with BigProfiles, Intelcia was able to simply and quickly implement an innovative Artificial Intelligence solution into their processes that allowed them:
- Carry out a segmentation of the profiles that were more or less inclined towards purchasing through prioritisation, allowing them to present themselves as an ideal sales channel;
- Adopt the right contact strategy for each client, identifying at what time and which channel to use;
- Assign the operator best suited to each profile;
- Setup effective Retention strategies for clients at risk of churn;
- Identify the best strategy for recovering a debt.
Watch the conference with Intelcia and BigProfiles in Madrid
2 min.
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