The Call Center represents a very important means of contact for companies, as it allows the brand image to be conveyed while maintaining human contact and making it possible to customize the experience according to the customer’s needs. It is no coincidence that companies belonging to various sectors, from Utilities to Telcos, and even debt recovery and non-profits, use it to improve their results in terms of acquisitions, retention, cross-selling and collection, contributing to constant growth of this market, as we have already seen in this article.
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The relationship between a consumer and a company does not end at the moment of conversion, rather, it can be said that this moment is only the beginning. From the company’s efforts to try to acquire new customers, we move on to all those activities and strategies that need to be implemented to keep the newly acquired customer tied to the brand and to increase their Customer Lifetime Value, by trying to sell them complementary products that meet their needs.
Telecommunications is a constantly changing and highly competitive sector that, since the liberalization of the market in the late 90s, has become the protagonist of a massive growth that has led to a multiplication (sometimes uncontrolled) of telecommunications operators that today sees the giants of the sector share the market with a myriad of other competitors, often newer and coming from heterogeneous markets (examples in this sense are, for the Italian market, 1voce owned by Carrefour or Green Mobile that in addition to dealing with telephone services is provider of Electricity and Gas).
The phone is the hub around which much of our daily activities revolve. Over the years its appearance, its technology and the ways in which we use it have changed, but the marketing activities that involve it are the same. Telemarketing and Telesales are still among the best sales channels and manage to turn a simple contact into a customer.
Telemarketing and teleselling are often considered interchangeable activities, but they have unique values that, once understood, can make the difference in the success of a campaign.
Employees are the lifeblood of all businesses and in every sector of the business, ensuring their satisfaction means increasing the efficiency of their work; there are activities that encourage this constant flow, and they are called Employee Retention.
Staff shortages and declining sales, the growing negative feeling in the population towards the brand that continues its contact activity, are the major problems of telesales in the time of the Coronavirus. We have already talked about how the drastic reduction in staff due to the current pandemic has affected contact centres and all those locations where telesales operators work. Where there used to be three operators, suddenly only one person can work.
If done in the right way, teleselling is still one of the best ways to generate new sales. There are several strategies to apply in this field, which vary according to the sector concerned; we have selected here the 5 teleselling strategies (and a few tricks) that will allow you to complete your business objectives!