Artificial intelligence and data analytics, the future of modern businesses

Artificial intelligence and data analytics, the future of modern businesses There is no doubt that analytics and emerging technologies are essential to generating more value for businesses through data. But there is one essential aspect that runs through the entire process: trust in the data itself. Just as sterilization is essential in clinical laboratories, trust […]

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Improving donor retention for non-profits in 2023

Developing the donor base is crucial for any non-profit organization, but it is often tempting to invest more in donor acquisition than in donor base development. However, this attitude is slowly changing, increasingly recognizing the importance of donors who are already involved in one’s organisation. We have already seen in this article how non-profit organizations have the possibility to set up effective acquisition campaigns in order to increase the number of donors. Today we will examine with how they can manage to keep those who have already shown commitment to their cause through donor retention strategies, with the aim of increasing the percentage of donors who continue to donate regularly over time.

DEM and Artificial Intelligence: the future of Direct Marketing

Direct Email Marketing is one of the traditional tools of web marketing which, even today, if used correctly, can bring innumerable advantages to companies, allowing them to reach potential customers directly or to retain their current clients. First, it must be distinguished from the newsletter, which represents more of a periodic update that is sent to users who have given their consent to receive communications in order to inform them about a specific theme, service, product or simply to report any news at a company level. Its primary objective is to maintain a relationship with its subscribers, so that they remember the company, fuelling the level of trust by providing quality and useful content and ideas for the subscribers themselves.

Customer Centricity and Artificial Intelligence: the foundations of a winning business

In today’s context, the paradigms on which a company must base itself to be able to maintain itself as a successful business are constantly changing, suspended in a sort of permanent evolution fueled by the set of new technologies and innovations that enter the market every day, shaping the way we do business. Widespread technology, multi-channels, and the possibility of being informed at any time on any topic have changed not only the way we use products/services but also the behavior and expectations of current and potential customers.

Online comparators and Telesales, how Artificial Intelligence allows you to maximize sales

We’ve all found ourselves in front of an online comparator at least once in our life, whether it was to choose the best offer for electricity and gas, the most convenient telephone operator, or the next flight for the summer vacation. In an increasingly complex world, online comparators provide consumers with all the information necessary to be able to clarify the sea of ​​offers and find only the one that best suits their needs. It is no coincidence, in fact, that it is a sector in constant growth and increasingly competitive in which to be able to stay at the top of the market, in addition to selling advertising space on its site, each comparator must be able to continuously increase the sales made through their portal, from which they receive commissions for each new customer or a percentage of the value of the signed contract.

How Artificial Intelligence is revolutionizing the world of Non-profit organizations

Non-profit organizations are entities that carry out activities of general interest and social utility without making a profit and whose revenues must be reinvested to continue pursuing the purpose for which it was born. In recent years, the pandemic, the war in Ukraine,and the ever-present debate on the rescue of migrants in the Mediterranean, have meant that the number of non-profit companies has increased enormously and, consequently, that the sector has more and more need for new funds to be allocated to humanitarian activities.

How to increase sales by selecting the right contacts thanks to Artificial Intelligence

The Call Center represents a very important means of contact for companies, as it allows the brand image to be conveyed while maintaining human contact and making it possible to customize the experience according to the customer’s needs. It is no coincidence that companies belonging to various sectors, from Utilities to Telcos, and even debt recovery and non-profits, use it to improve their results in terms of acquisitions, retention, cross-selling and collection, contributing to constant growth of this market, as we have already seen in this article.