The Cost of Churn: Why Your Business Can’t Afford It
Introduction Churn, or attrition rate, represents the percentage of customers who stop using a service or cancel a subscription within a given period. This phenomenon is fundamental for companies, especially those based on subscription models, as it directly affects business earnings. Understanding the economic impact of churn is crucial for any business. A high attrition […]
Artificial Intelligence and Personnel Management: What to Expect in 2025
Introduction Artificial Intelligence (AI) is changing the way companies manage human resources (HR). Thanks to AI, many HR tasks that were previously performed manually can now be automated, making processes faster and more efficient. Personnel management is crucial for today’s companies. With so much competition to attract and retain top talent, companies need to find […]
The 10 Technologies that Will Transform the Future in 2025
Introduction Emerging technologies are changing the world, promising to transform the future by 2025. Artificial intelligence, extended reality, and the Internet of Things are just some of the innovations that will revolutionize sectors such as supply chain management, optimizing operations for chain managers and improving lean SCM approaches. Technological innovation is essential to remain competitive […]
AI Assistants and Growth Business Strategies
AI Assistants and Growth Business Strategies Introduction AI assistants are rapidly becoming indispensable tools for business growth. These advanced technologies not only automate repetitive tasks, but also provide support in strategic decision-making, significantly improving operational efficiency. Adopting AI assistants means embracing innovation and positioning oneself at the forefront of their industry. Role of AI Assistants […]
Propensity to Buy and Lead Generation: Generating Sales on the Best Target
Propensity to Buy and Lead Generation: Generating Sales on the Best Target Introduction Propensity to buy represents the likelihood that a consumer will purchase a product or service. Lead generation is the process of attracting and converting potential customers who are interested into qualified contacts for the sales department. These concepts are fundamental in modern […]
Artificial Intelligence and Lead Generation: How to Boost Sales
Artificial Intelligence and Lead Generation: How to Boost Sales Introduction Artificial Intelligence (AI) is revolutionizing numerous sectors, and Lead Generation is no exception. AI allows for the rapid and accurate analysis of huge amounts of data, transforming raw information into valuable insights to identify potential customers. Importance of Artificial Intelligence in Lead Generation The use […]
How to Use AI Predictive Models for Churn Prediction
What is AI Marketing and How Do Predictive Models Work AI marketing represents a revolution in the way companies interact with their customers. By using artificial intelligence, businesses can analyze large volumes of data to identify patterns and trends, thus improving the personalization and effectiveness of marketing campaigns. Predictive Models Predictive models play a crucial […]
AI Marketing: Predicting Future Customer Lifetime Value to Increase Sales
Introduction In today’s competitive world, increasing sales is a priority for any business. The analysis of Customer Lifetime Value (CLV) proves to be an essential tool to achieve this goal. Concept of Customer Lifetime Value (CLV): CLV represents the total value that a customer brings to a company during the entire period of their customer […]
Boost Your Sales Using Artificial Intelligence for Lead Scoring
Introduction Lead scoring is a crucial technique in the sales process that allows companies to evaluate and classify potential customers based on their likelihood of conversion. This method not only optimises time and resources, but significantly improves the effectiveness of marketing and sales campaigns. BigProfiles stands out as the best artificial intelligence software for lead […]
Omnichannel for BPOs: the way to improve customer service
Omnichannel for BPOs: the way to improve customer service Over the years, the ability of users to interact with new technologies has rapidly increased. Digital channels, in all their forms, are being used with increasing confidence by people for personal and recreational purposes, but also to communicate with friends and family. The increasing ability of […]