Data Driven Strategies and Artificial Intelligence, how to implement them to get to the top of the market
Data Driven Strategies and Artificial Intelligence, how to implement them to get to the top of the market According to analysts’ projections, by 2025 the planet will generate more than 181 zettabytes of data, flooding companies with an unprecedented amount of information. This is a good thing, of course, as it will allow companies to […]
DEM and Artificial Intelligence: the future of Direct Marketing
Direct Email Marketing is one of the traditional tools of web marketing which, even today, if used correctly, can bring innumerable advantages to companies, allowing them to reach potential customers directly or to retain their current clients. First, it must be distinguished from the newsletter, which represents more of a periodic update that is sent to users who have given their consent to receive communications in order to inform them about a specific theme, service, product or simply to report any news at a company level. Its primary objective is to maintain a relationship with its subscribers, so that they remember the company, fuelling the level of trust by providing quality and useful content and ideas for the subscribers themselves.
Customer Centricity and Artificial Intelligence: the foundations of a winning business
In today’s context, the paradigms on which a company must base itself to be able to maintain itself as a successful business are constantly changing, suspended in a sort of permanent evolution fueled by the set of new technologies and innovations that enter the market every day, shaping the way we do business. Widespread technology, multi-channels, and the possibility of being informed at any time on any topic have changed not only the way we use products/services but also the behavior and expectations of current and potential customers.