Find out how Teleperformance achieved its goals using BigProfiles
Sandra Suárez
"We incorporated the tool and started working on a purchase prediction model and immediately saw that the model was reliable. This model allowed us to more accurately identify customers with a higher propensity to purchase, leading to better sales conversion."
Sandra Suárez
"We incorporated the tool and started working on a purchase prediction model and immediately saw that the model was reliable. This model allowed us to more accurately identify customers with a higher propensity to purchase, leading to better sales conversion."
Teleperformance, a leading company in customer experience and digital solutions, recently launched an innovative project with BigProfiles, a company specialized in artificial intelligence applied to sales. During a presentation, Sandra Suárez, Head of Transformation at Teleperformance for Iberia & Latam, shared some significant details about the implementation of this predictive model in the management of sales campaigns. This project aims to optimize customer interactions and improve conversion rates through the use of advanced analytics and predictive models.
- Industry: Customer service
- Employees: 420.000
- Location: Spain
"We've given operations a weapon to make much more agile decisions much faster”
Client needs
With the positive results of the pilot test, Teleperformance was able to implement more agile and rapid strategies, optimizing the decision-making process. “Once we saw we had better conversions, what did we do? We gave operations a weapon to be able to make much more agile decisions much faster” Sandra emphasized.
Solution Adopted
New strategies included segmenting customers based on profiles provided by BigProfiles, which led to more efficient use of resources and better time management. “We started doing some segmentation of customers through the profiles that BigProfiles was providing us” Sandra said, noting how data integration allowed for personalization of customer interactions.
"We started doing some customer segmentation through the profiles that BigProfiles provided us."
Results achieved by Teleperformance with BigProfiles
Thanks to these innovations, Teleperformance has seen a 25% increase in sales and a 12% improvement in contactability. “We have reduced our unproductive time by 8%” Sandra shared, significantly improving overall productivity and attesting to the positive impact of technology on business performance.
In conclusion, Teleperformance’s experience demonstrates the power of artificial intelligence in transforming sales strategies and improving customer interaction, offering a more personalized and efficient service.