Win-Back: recover your customers with Artificial Intelligence

We have seen in some previous articles how investing in retention is a fundamental factor for a company, allowing it not only to strengthen its position in the market, but also to increase its revenues. Despite efforts to avoid churn, it can still happen that customers decide to leave a company because they are dissatisfied or because they are intrigued by a competitor’s offer. In this case, companies need to invest in ad hoc strategies that are able to repurchase the lost customer, thus launching win-back campaigns.