Artificial Intelligence and Anti-Churn Strategies: How to minimize the risk of customer abandonment from your customer base
Artificial Intelligence and Anti-Churn Strategies: How to minimize the risk of customer abandonment from your customer base It is essential for companies to be able to set up strategies capable of decreasing the churn rate which, if uncontrolled, can have serious repercussions on both revenues and corporate image, and which are called “anti-churn strategies”. The […]
Win-Back: recover your customers with Artificial Intelligence
We have seen in some previous articles how investing in retention is a fundamental factor for a company, allowing it not only to strengthen its position in the market, but also to increase its revenues. Despite efforts to avoid churn, it can still happen that customers decide to leave a company because they are dissatisfied or because they are intrigued by a competitor’s offer. In this case, companies need to invest in ad hoc strategies that are able to repurchase the lost customer, thus launching win-back campaigns.
Outbound campaigns and brand image: how Artificial Intelligence allows you to relieve market pressure without decreasing sales
The relationship between a company and its customers have now taken on an increasingly central dimension in business strategies: feedback and consumer opinions are fundamental and can affect the reputation and brand image of any company, from the largest to the smallest.