How to achieve your goals with ease in B2B and B2C operations by making the most of Artificial Intelligence
In the current context in which innovation and digitization have become essential elements to ensure business continuity, every company, whether targeting B2B or B2C markets, needs to implement services capable of optimising their internal resources and, above all, to provide the best experience to their target market, whether it is other companies or consumers.
Each organization has the objective of studying and putting into practice strategies that enable it to reach its objectives and the top of its market. However, these strategies do not always prove to be effective and, in most cases, this is found within those organizations still attached to more traditional and vertical systems, which rely on strategies based on personal feelings or very often on incomplete analyses, unable to provide a complete picture of the constantly changing market or, more importantly, of what is required by consumers.
Lead Generation is one of the most important processes aimed at guaranteeing the success of the business of any company. It develops in a whole series of touchpoints that the consumer touches on his journey towards the purchase of our product or service.
The level of compliance with the ISO International Standards is becoming increasingly important in SaaS and BigProfiles is one of the few italian startups to receive this certification. “This is a very important milestone for us – says Lorenzo Luce, CEO of BigProfiles – in addition to being a guarantee of the security of our systems, this certification represents an assurance for our customers’ data”
Other sectors still use less innovative tools to proceed with their activities and certainly among these we find the credit recovery sector. For those who work in Credit Management it is essential to have an in-depth knowledge of their loan portfolio, only in this way will they be able to identify the correct actions to be taken, optimizing resources and recovery times.
Employees are the lifeblood of all businesses and in every sector of the business, ensuring their satisfaction means increasing the efficiency of their work; there are activities that encourage this constant flow, and they are called Employee Retention.