AI Insights
Ethical Artificial Intelligence at the Center of Future Markets
Ethical Artificial Intelligence at the Center of Future Markets Artificial intelligence is increasingly present in new areas of our daily
Interpreting the future: Business resilience through Artificial Intelligence
Interpreting the future: Business resilience through Artificial Intelligence The recent years’ significant disruptions have taught us a vital lesson –
Debt collection and the banking sector: how Artificial Intelligence supports precise and advantageous collection
Debt collection and the banking sector: how Artificial Intelligence supports precise and advantageous collection The COVID-19 pandemic has brought about
Experiential marketing, how to make it perfect thanks to artificial intelligence
Experiential marketing, how to make it perfect thanks to Artificial Intelligence There is a lot of talk today about how
Geomarketing and Artificial Intelligence to acquire new customers and increase loyalty
Geomarketing and Artificial Intelligence to acquire new customers and increase loyalty Since the number of smartphone users amounts to approximately
BigProfiles: easy to use Artificial Intelligence
BigProfiles: easy to use Artificial Intelligence When we talk about Artificial Intelligence we immediately think of cutting-edge technologies, robots able
Dissolving the complexity of the modern market thanks to Artificial Intelligence
Today, in many sectors, the market is undergoing a phase of profound change, above all due to the increasingly competitive
SMART goals: what they are and how to set them for success
Specific, measurable, recognized, realistic and time-bound: this is how the objectives should be formulated so that they prove effective for
How to set up Data Driven strategies and contribute to business success
The Internet and technological developments have made available a series of effective tools for grouping a very large amount of
CRM and Artificial Intelligence: the winning combination for a future at the top of the market
Every modern company needs to adopt an increasingly customer centric approach, capable of listening to the needs and desires of consumers and considering their continuous evolution to respond proactively, thus ensuring the stability of its business. This becomes possible by offering a high-level customer experience capable of ensuring various advantages in both the short and long term. Customers who are satisfied with the products, purchase experience and after-sales service are loyal to the brand, a feature that will lead them to buy again and recommend the product to friends and relatives, as well as leave excellent feedback.
Improving donor retention for non-profits in 2023
Developing the donor base is crucial for any non-profit organization, but it is often tempting to invest more in donor acquisition than in donor base development. However, this attitude is slowly changing, increasingly recognizing the importance of donors who are already involved in one’s organisation. We have already seen in this article how non-profit organizations have the possibility to set up effective acquisition campaigns in order to increase the number of donors. Today we will examine with how they can manage to keep those who have already shown commitment to their cause through donor retention strategies, with the aim of increasing the percentage of donors who continue to donate regularly over time.
DEM and Artificial Intelligence: the future of Direct Marketing
Direct Email Marketing is one of the traditional tools of web marketing which, even today, if used correctly, can bring innumerable advantages to companies, allowing them to reach potential customers directly or to retain their current clients. First, it must be distinguished from the newsletter, which represents more of a periodic update that is sent to users who have given their consent to receive communications in order to inform them about a specific theme, service, product or simply to report any news at a company level. Its primary objective is to maintain a relationship with its subscribers, so that they remember the company, fuelling the level of trust by providing quality and useful content and ideas for the subscribers themselves.