Inbound and Artificial Intelligence: how to increase the conversion rate of Customer Service to Sales campaigns
Customer Service has a role of primary importance for modern companies: in addition to being a very important point of contact between company and customer, it also brings with it the possibility of being used to increase sales. In this case we are talking about Customer Service to Sales campaigns, within which we find Upselling and Cross-Selling strategies that allow the company to increase its revenues by offering its customers an upgrade of the current offer or the purchase of complementary products and services.