Artificial intelligence and data analytics, the future of modern businesses
Artificial intelligence and data analytics, the future of modern businesses There is no doubt that analytics and emerging technologies are essential to generating more value for businesses through data. But there is one essential aspect that runs through the entire process: trust in the data itself. Just as sterilization is essential in clinical laboratories, trust […]
Artificial Intelligence and Anti-Churn Strategies: How to minimize the risk of customer abandonment from your customer base
Artificial Intelligence and Anti-Churn Strategies: How to minimize the risk of customer abandonment from your customer base It is essential for companies to be able to set up strategies capable of decreasing the churn rate which, if uncontrolled, can have serious repercussions on both revenues and corporate image, and which are called “anti-churn strategies”. The […]
DEM and Artificial Intelligence: the future of Direct Marketing
Direct Email Marketing is one of the traditional tools of web marketing which, even today, if used correctly, can bring innumerable advantages to companies, allowing them to reach potential customers directly or to retain their current clients. First, it must be distinguished from the newsletter, which represents more of a periodic update that is sent to users who have given their consent to receive communications in order to inform them about a specific theme, service, product or simply to report any news at a company level. Its primary objective is to maintain a relationship with its subscribers, so that they remember the company, fuelling the level of trust by providing quality and useful content and ideas for the subscribers themselves.