Artificial Intelligence, eCommerce: Innovations that Change Shopping Habits
Introduction eCommerce is undergoing an unprecedented transformation. New innovations and shopping habits are influenced by advanced new technologies due to the exponential growth of online sales and the fact that more and more customers are choosing the web for their purchases. The Importance of Artificial Intelligence in Online Commerce The Evolution of eCommerce In recent […]
AI is the Key to Unique and Personalized Customer Experiences
Introduction The importance of customer experience has significantly increased in the modern context. Today, companies are faced with increasingly demanding and informed customers. Personalization therefore becomes a crucial element to stand out from the competition. Artificial intelligence plays an increasing role in creating personalized experiences. Thanks to its ability to analyze huge amounts of data […]
Artificial Intelligence and Loyalty Marketing: A Perfect Match
Introduction Artificial intelligence (AI) is revolutionizing loyalty marketing, leading to a significant transformation in the way companies interact with customers. The transformative power of AI enables companies to analyze vast amounts of data, understand customer behaviors, and optimize loyalty strategies. Objectives of the Article Personalization has become a key element in loyalty marketing. Companies that […]
Ways AI Can Help Manage Customer Churn
Introduction Customer churn management represents one of the main challenges for modern companies. The ability to retain customers is crucial for long-term success. With the increase in competition, customer retention becomes a fundamental strategic objective. Churn analysis allows identifying the reasons why customers leave and implementing effective strategies to improve their experience. Artificial intelligence is […]
Increasing Customer Retention in Telcos: An AI-Based Approach
Introduction Customer retention is crucial in the telco sector. Keeping existing customers requires a strategic approach, considering the high costs associated with acquiring new customers. Objectives of the Article The use of AI offers significant opportunities to improve customer loyalty. Advanced AI and ML technologies allow for the analysis of behaviors and preferences, customizing interactions […]
E-commerce: The Effects of AI on the Customer Journey Introduction E-commerce has radically changed the way businesses interact with customers. With the increase in digitalization, it has become essential to adopt innovative solutions to remain competitive. In this context, artificial intelligence (AI) plays a key role in improving the customer experience, known as the customer […]
Artificial Intelligence and Real-Time Lead Scoring for Your Inbound Campaigns
Introduction The addition of artificial intelligence in lead scoring represents a fundamental turning point for inbound campaigns. Artificial intelligence platforms, such as BigProfiles, use advanced algorithms to analyze potential customers’ data in real time, greatly improving the effectiveness of marketing strategies. Importance of Real-Time Lead Scoring Objectives of the Article This article will explore: What […]
How to Use AI Predictive Models for Churn Prediction
What is AI Marketing and How Do Predictive Models Work AI marketing represents a revolution in the way companies interact with their customers. By using artificial intelligence, businesses can analyze large volumes of data to identify patterns and trends, thus improving the personalization and effectiveness of marketing campaigns. Predictive Models Predictive models play a crucial […]
Artificial Intelligence and Anti-Churn Strategies: How to minimize the risk of customer abandonment from your customer base
Artificial Intelligence and Anti-Churn Strategies: How to minimize the risk of customer abandonment from your customer base It is essential for companies to be able to set up strategies capable of decreasing the churn rate which, if uncontrolled, can have serious repercussions on both revenues and corporate image, and which are called “anti-churn strategies”. The […]
BigProfiles Platform
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