CRM and Artificial Intelligence: the winning combination for a future at the top of the market
Every modern company needs to adopt an increasingly customer centric approach, capable of listening to the needs and desires of consumers and considering their continuous evolution to respond proactively, thus ensuring the stability of its business. This becomes possible by offering a high-level customer experience capable of ensuring various advantages in both the short and long term. Customers who are satisfied with the products, purchase experience and after-sales service are loyal to the brand, a feature that will lead them to buy again and recommend the product to friends and relatives, as well as leave excellent feedback.
Utility and Anti-Churn: how to increase retention rate with Artificial Intelligence
In today’s liberalized and hyper-competitive energy market, one of the biggest challenges for utilities is to lower the churn rate. We have already discussed in this article how important it is to keep customers loyal to your brand, not only in terms of brand image, but also and above all in reference to company turnover. Today we will try to define how and why a utility today can succeed in retaining its consumers while increasing its revenues and without significantly affecting costs.
BigProfiles Platform
Predict customers behaviour Predict purchases, churn, cross-selling, debt repayments and much more with Artificial Intelligence. How it works The power of automatic machine learning Train a predictive model just by plugging in your CRM Whether it’s purchase or churn, each behaviour you want to predict needs its own predictive model. By connecting your CRM, BigProfiles […]
Churn Rate and Customer Experience, how to reduce the rate of abandonment of your customers thanks to AI
Finding new customers and increasing sales is one of the key principles of any company that wants to excel within its industry, but businesses have learned the hard way that stopping at the sale, without taking into account everything that happens after the purchase, can be counterproductive and lead to reduced revenues and damage to the corporate image.