Day: 4 August 2023

CRM and Artificial Intelligence: the winning combination for a future at the top of the market

Every modern company needs to adopt an increasingly customer centric approach, capable of listening to the needs and desires of consumers and considering their continuous evolution to respond proactively, thus ensuring the stability of its business. This becomes possible by offering a high-level customer experience capable of ensuring various advantages in both the short and long term. Customers who are satisfied with the products, purchase experience and after-sales service are loyal to the brand, a feature that will lead them to buy again and recommend the product to friends and relatives, as well as leave excellent feedback.