Customer Care and Artificial Intelligence: the customer at the center
In today’s context, any success story in the business environment can only start from maintaining an idyllic relationship with its customers. The world has changed, the competition between companies has become decidedly tighter than in past years and customers are decidedly more informed, more selective, and more demanding than in the past. In this sense, customer care, personalized promotions for customers and targeted content are successful solutions to win them over. The objective of customer care, in fact, is to offer value. It is not limited to the purchase, but by utilising the appropriate levers and a whole series of on-line and off-line tools which, in an appropriate way, allow for the development of an integrated and 360° customer care service.