Improving donor retention for non-profits in 2023
Developing the donor base is crucial for any non-profit organization, but it is often tempting to invest more in donor acquisition than in donor base development. However, this attitude is slowly changing, increasingly recognizing the importance of donors who are already involved in one’s organisation. We have already seen in this article how non-profit organizations have the possibility to set up effective acquisition campaigns in order to increase the number of donors. Today we will examine with how they can manage to keep those who have already shown commitment to their cause through donor retention strategies, with the aim of increasing the percentage of donors who continue to donate regularly over time.
How Artificial Intelligence is revolutionizing the world of Non-profit organizations
Non-profit organizations are entities that carry out activities of general interest and social utility without making a profit and whose revenues must be reinvested to continue pursuing the purpose for which it was born. In recent years, the pandemic, the war in Ukraine,and the ever-present debate on the rescue of migrants in the Mediterranean, have meant that the number of non-profit companies has increased enormously and, consequently, that the sector has more and more need for new funds to be allocated to humanitarian activities.