Artificial Intelligence is the Investment Priority for 1 in 3 Companies
Introduction Artificial intelligence is among the top investment priorities for 1 in 3 companies next year. This figure reflects the growing importance of AI in modern business. Companies recognize that adopting artificial intelligence can transform their operational processes and improve competitiveness. The EY study provides a detailed overview of trends and expectations related to AI […]
AI and Lead Generation: Strategies for Success in B2B Marketing
Introduction Artificial Intelligence is radically changing the world of B2B marketing, improving companies’ Lead Generation strategies. Thanks to AI technologies, it is possible to analyze large amounts of data to optimize campaigns and provide a better customer experience. Here are some key points: The combination of AI and Lead Generation represents a new opportunity for […]
AI-Based Sales Strategies: The Secret of Successful Leaders
Introduction The AI-based sales strategies are radically changing the way companies operate. Artificial intelligence in sales offers unprecedented opportunities to optimize processes and achieve better results. Successful leaders understand the importance of AI technologies for: In this article, we will explore how companies can leverage AI to optimize their sales strategies and gain significant competitive […]
AI is the Key to Unique and Personalized Customer Experiences
Introduction The importance of customer experience has significantly increased in the modern context. Today, companies are faced with increasingly demanding and informed customers. Personalization therefore becomes a crucial element to stand out from the competition. Artificial intelligence plays an increasing role in creating personalized experiences. Thanks to its ability to analyze huge amounts of data […]
The Cost of Churn: Why Your Business Can’t Afford It
Introduction Churn, or attrition rate, represents the percentage of customers who stop using a service or cancel a subscription within a given period. This phenomenon is fundamental for companies, especially those based on subscription models, as it directly affects business earnings. Understanding the economic impact of churn is crucial for any business. A high attrition […]
Artificial Intelligence and Personnel Management: What to Expect in 2025
Introduction Artificial Intelligence (AI) is changing the way companies manage human resources (HR). Thanks to AI, many HR tasks that were previously performed manually can now be automated, making processes faster and more efficient. Personnel management is crucial for today’s companies. With so much competition to attract and retain top talent, companies need to find […]
Propensity to Buy and Lead Generation: Generating Sales on the Best Target
Propensity to Buy and Lead Generation: Generating Sales on the Best Target Introduction Propensity to buy represents the likelihood that a consumer will purchase a product or service. Lead generation is the process of attracting and converting potential customers who are interested into qualified contacts for the sales department. These concepts are fundamental in modern […]
Artificial Intelligence and Lead Generation: How to Boost Sales
Artificial Intelligence and Lead Generation: How to Boost Sales Introduction Artificial Intelligence (AI) is revolutionizing numerous sectors, and Lead Generation is no exception. AI allows for the rapid and accurate analysis of huge amounts of data, transforming raw information into valuable insights to identify potential customers. Importance of Artificial Intelligence in Lead Generation The use […]
2 – Propensity to Buy – AI Acquisition | BigProfiles
Propensity to buy at your fingertips. BigProfiles will predict the purchase probability of your web leads and cold prospects. How it works Your hot leads are not all created equal – Score web leads in real time Even in high-performing campaigns, some leads will be 10x more likely to convert than others. BigProfiles identifies high-propensity […]