Data Driven Strategies and Artificial Intelligence, how to implement them to get to the top of the market
According to analysts’ projections, by 2025 the planet will generate more than 181 zettabytes of data, flooding companies with an unprecedented amount of information. This is a good thing, of course, as it will allow companies to carry out specific analyses on them in order to better understand the needs of the market, as well as of each individual consumer, so as to be in the best possible position towards them.
At the same time, however, like any foodstuff when ingested in excessive quantities, all this data represents an additional difficulty for companies, which must be able to equip themselves to be able to ‘digest’ it in the best possible way, transforming it into new energy to be able to remain competitive at the highest level.
So how to do when there is too much information?
If you are thinking about artificial intelligence, you are on the right track. The artificial intelligence market is becoming increasingly central and, like any technology initiative, is presented to the world as a dynamic entity that is constantly changing, evolving day by day in multiple areas, starting from the much-discussed large language models (LLM), such as ChatGPT.
For this reason, it is still necessary to choose the right artificial intelligence for each company, which is able to bring that real leap in quality to its business.
However, it is important to remember that artificial intelligence is not a magic potion that can solve all of a company’s problems, like a miracle drug that, once ingested, will work autonomously to restore health.
Artificial intelligence should certainly be seen as an aid for companies to improve their situation analysis activities, but not the miracle solution to all their problems. Like a magnifying glass, it can magnify the letters to allow them to be better read, but it is always up to the person holding it to behave accordingly.
It is this ‘human in the loop’ logic that we have already covered, and which actually allows companies to get the best out of artificial intelligence.
But how can data be analysed using artificial intelligence while retaining the possibility of human control?
Companies such as BigProfiles provide their customers with an easy and intuitive artificial intelligence platform capable of analysing very large amounts of data in a very short time, suitable for both experts in the field and those with no knowledge of coding.
Thanks to it, the data scientist team, together with operations and marketing, will have the ability to predict the behaviour of their prospects or customers within their CRM and set up models accordingly to plot the best possible strategy to achieve their goals, be they acquisition, cross-selling, retention or debt collection.
Would you like to learn more about how to implement BigProfiles within your company and start harnessing the power of Artificial Intelligence?
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