E-commerce: The Effects of AI on the Customer Journey Introduction E-commerce has radically changed the way businesses interact with customers. With the increase in digitalization, it has become essential to adopt innovative solutions to remain competitive. In this context, artificial intelligence (AI) plays a key role in improving the customer experience, known as the customer […]
AI Assistants and Growth Business Strategies
AI Assistants and Growth Business Strategies Introduction AI assistants are rapidly becoming indispensable tools for business growth. These advanced technologies not only automate repetitive tasks, but also provide support in strategic decision-making, significantly improving operational efficiency. Adopting AI assistants means embracing innovation and positioning oneself at the forefront of their industry. Role of AI Assistants […]
CRM and Artificial Intelligence, how to increase the value of your customer base
CRM and Artificial Intelligence, how to increase the value of your customer base Customer Relationship Management (CRM) is a strategy used by companies to manage interactions with their current and potential customers. CRM helps organizations streamline processes, but above all increase sales, improve customer service and, consequently, profitability. When we talk about CRM, however, we […]
Artificial Intelligence and Anti-Churn Strategies: How to minimize the risk of customer abandonment from your customer base
Artificial Intelligence and Anti-Churn Strategies: How to minimize the risk of customer abandonment from your customer base It is essential for companies to be able to set up strategies capable of decreasing the churn rate which, if uncontrolled, can have serious repercussions on both revenues and corporate image, and which are called “anti-churn strategies”. The […]