CRM and Artificial Intelligence, how to increase the value of your customer base
CRM and Artificial Intelligence, how to increase the value of your customer base Customer Relationship Management (CRM) is a strategy used by companies to manage interactions with their current and potential customers. CRM helps organizations streamline processes, but above all increase sales, improve customer service and, consequently, profitability. When we talk about CRM, however, we […]
Artificial Intelligence and Anti-Churn Strategies: How to minimize the risk of customer abandonment from your customer base
Artificial Intelligence and Anti-Churn Strategies: How to minimize the risk of customer abandonment from your customer base It is essential for companies to be able to set up strategies capable of decreasing the churn rate which, if uncontrolled, can have serious repercussions on both revenues and corporate image, and which are called “anti-churn strategies”. The […]