How to Use AI Predictive Models for Churn Prediction
What is AI Marketing and How Do Predictive Models Work AI marketing represents a revolution in the way companies interact with their customers. By using artificial intelligence, businesses can analyze large volumes of data to identify patterns and trends, thus improving the personalization and effectiveness of marketing campaigns. Predictive Models Predictive models play a crucial […]
AI Marketing: Predicting Future Customer Lifetime Value to Increase Sales
Introduction In today’s competitive world, increasing sales is a priority for any business. The analysis of Customer Lifetime Value (CLV) proves to be an essential tool to achieve this goal. Concept of Customer Lifetime Value (CLV): CLV represents the total value that a customer brings to a company during the entire period of their customer […]
Boost Your Sales Using Artificial Intelligence for Lead Scoring
Introduction Lead scoring is a crucial technique in the sales process that allows companies to evaluate and classify potential customers based on their likelihood of conversion. This method not only optimises time and resources, but significantly improves the effectiveness of marketing and sales campaigns. BigProfiles stands out as the best artificial intelligence software for lead […]
Omnichannel for BPOs: the way to improve customer service
Omnichannel for BPOs: the way to improve customer service Over the years, the ability of users to interact with new technologies has rapidly increased. Digital channels, in all their forms, are being used with increasing confidence by people for personal and recreational purposes, but also to communicate with friends and family. The increasing ability of […]
Artificial Intelligence and Telcos, the new scenarios of 2024 with Artificial Intelligence
Artificial Intelligence and Telcos, the new scenarios of 2024 with Artificial Intelligence Telecommunications companies today find themselves operating in a very complex environment, forcing them to make increasingly important strategic decisions that will define their business in the future. In particular, there are four factors that influence this environment and have significant weight in defining […]
Cloud and Artificial Intelligence, boundless possibilities for analysis
Cloud and Artificial Intelligence, boundless possibilities for analysis The context within which modern companies are moving is becoming increasingly complex. Regardless of the size of the enterprise, each of them needs to think quickly and find innovative solutions that will enable them to stay ahead of the curve and, above all, not lose ground to […]
Artificial intelligence and data analytics, the future of modern businesses
Artificial intelligence and data analytics, the future of modern businesses There is no doubt that analytics and emerging technologies are essential to generating more value for businesses through data. But there is one essential aspect that runs through the entire process: trust in the data itself. Just as sterilization is essential in clinical laboratories, trust […]
CRM and Artificial Intelligence, how to increase the value of your customer base
CRM and Artificial Intelligence, how to increase the value of your customer base Customer Relationship Management (CRM) is a strategy used by companies to manage interactions with their current and potential customers. CRM helps organizations streamline processes, but above all increase sales, improve customer service and, consequently, profitability. When we talk about CRM, however, we […]
Up-Selling and Cross-Selling, how to increase sales thanks to artificial intelligence
Up-Selling and Cross-Selling, how to increase sales thanks to Artificial Intelligence When a consumer buys a product, they are completing a very long journey in which they have researched, read and heard opinions and, in the end, decided to purchase. That moment is a starting point for the company, since from then on it will […]
Lead Scoring and Artificial Intelligence, how to maximise inbound sales
Lead Scoring and Artificial Intelligence, how to maximise inbound sales The modern market is very complex, today’s companies need to present themselves consistently to their consumers by maintaining integrated and coherent communication, both online and offline. At the same time, they need to be visible to consumers, because the choice of a given product or […]