Customer service has changed compared to the past. The technologies and other tools necessary to open a Call Centre and make it work at its best are increasingly powerful and sophisticated and have led to increased expectations from both consumers and employees. All related activities, including Telesales, are no longer the same and we need to ensure they are always at their full potential.
Any company that deals with debt recovery needs to know in-depth the positions that make up the list of debtors and the recoverable values associated with it, in order to be able to set up strategies that allow it to achieve the pre-set objectives in the shortest possible time. and with the best possible result.
Among the main objectives of all companies we find customer loyalty, being able to obtain it can be complicated, especially since customer retention is not created simply by the purchase of the product or service, but is a process that develops over time by passing through all points of contact between customer and company.
Customer Service and Customer Care are not only touchpoints by which we talk to the customer, but they can also become essential sales aids. With a direct line to the customer, their function of finding solutions, and providing a positive experience with the brand, these two company activities can in effect help create warm leads and set the stage for eventual up-selling or cross-selling actions if carried out in the right way.
For the modern consumer, personalized services are more important than ever. According to Epsilon research, on a panel of 1,000 respondents aged 18 to 64, 80 percent said they are more willing to buy when they receive an offer customized to their needs. When Customer Service offers him something that fully reflects his needs of the moment, that phone call is no longer seen as a sale but as a solution to a need.
The level of compliance with the ISO International Standards is becoming increasingly important in SaaS and BigProfiles is one of the few italian startups to receive this certification. “This is a very important milestone for us – says Lorenzo Luce, CEO of BigProfiles – in addition to being a guarantee of the security of our systems, this certification represents an assurance for our customers’ data”
Despite being one of the few ways for companies to be known from potential customers, Cold Outbound Campaigns posses some characteristics that can turn out to be harmful. In fact, if its true that their massive volumes make it possible to reach an incredible amount of contacts, the cost investment results elevated and results in terms of ROI and Conversion Rates very low.
Whether it is for consumer interest on a product or simply to assist when solving a problem, all incoming contacts from Click to Call, Call me Back and Customer Service to Sales campaigns have the potential to significantly increase the Conversion Rate of the company, so they should be exploited to the maximum.