Phone Collection campaigns are very complex and must take into account several variables that, if not addressed in the right way, can prevent or slow down the achievement of company objectives.
Customer Service and Customer Care are not only touchpoints by which we talk to the customer, but they can also become essential sales aids. With a direct line to the customer, their function of finding solutions, and providing a positive experience with the brand, these two company activities can in effect help create warm leads and set the stage for eventual up-selling or cross-selling actions if carried out in the right way.
For the modern consumer, personalized services are more important than ever. According to Epsilon research, on a panel of 1,000 respondents aged 18 to 64, 80 percent said they are more willing to buy when they receive an offer customized to their needs. When Customer Service offers him something that fully reflects his needs of the moment, that phone call is no longer seen as a sale but as a solution to a need.
The level of compliance with the ISO International Standards is becoming increasingly important in SaaS and BigProfiles is one of the few italian startups to receive this certification. “This is a very important milestone for us – says Lorenzo Luce, CEO of BigProfiles – in addition to being a guarantee of the security of our systems, this certification represents an assurance for our customers’ data”
Despite being one of the few ways for companies to be known from potential customers, Cold Outbound Campaigns posses some characteristics that can turn out to be harmful. In fact, if its true that their massive volumes make it possible to reach an incredible amount of contacts, the cost investment results elevated and results in terms of ROI and Conversion Rates very low.
Whether it is for consumer interest on a product or simply to assist when solving a problem, all incoming contacts from Click to Call, Call me Back and Customer Service to Sales campaigns have the potential to significantly increase the Conversion Rate of the company, so they should be exploited to the maximum.
Other sectors still use less innovative tools to proceed with their activities and certainly among these we find the credit recovery sector. For those who work in Credit Management it is essential to have an in-depth knowledge of their loan portfolio, only in this way will they be able to identify the correct actions to be taken, optimizing resources and recovery times.
Staff shortages and declining sales, the growing negative feeling in the population towards the brand that continues its contact activity, are the major problems of telesales in the time of the Coronavirus. We have already talked about how the drastic reduction in staff due to the current pandemic has affected contact centres and all those locations where telesales operators work. Where there used to be three operators, suddenly only one person can work.
If done in the right way, teleselling is still one of the best ways to generate new sales. There are several strategies to apply in this field, which vary according to the sector concerned; we have selected here the 5 teleselling strategies (and a few tricks) that will allow you to complete your business objectives!