BigProfiles

AI Marketing: Predicting Future Customer Lifetime Value to Increase Sales

Customer Lifetime Value, CLV, AI Marketing

Introduction In today’s competitive world, increasing sales is a priority for any business. The analysis of Customer Lifetime Value (CLV) proves to be an essential tool to achieve this goal. Concept of Customer Lifetime Value (CLV): CLV represents the total value that a customer brings to a company during the entire period of their customer […]