Day: 5 June 2023

Utility and Anti-Churn: how to increase retention rate with Artificial Intelligence

In today’s liberalized and hyper-competitive energy market, one of the biggest challenges for utilities is to lower the churn rate. We have already discussed in this article how important it is to keep customers loyal to your brand, not only in terms of brand image, but also and above all in reference to company turnover. Today we will try to define how and why a utility today can succeed in retaining its consumers while increasing its revenues and without significantly affecting costs.