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Telcos, AI and Telesales: optimising campaigns while reducing market pressure

Telecommunications is a constantly changing and highly competitive sector that, since the liberalization of the market in the late 90s, has become the protagonist of a massive growth that has led to a multiplication (sometimes uncontrolled) of telecommunications operators that today sees the giants of the sector share the market with a myriad of other competitors, often newer and coming from heterogeneous markets (examples in this sense are, for the Italian market, 1voce owned by Carrefour or Green Mobile that in addition to dealing with telephone services is provider of Electricity and Gas).