Ethical Artificial Intelligence at the Center of Future Markets
Artificial intelligence is increasingly present in new areas of our daily lives, from the suggestions for products or content we consume, to being the digital assistant that facilitate tasks. However, as the implementation of AI advances, so does concern from consumers, business leaders, and governments about the ethics of this new technology.
In April 2021, the European Commission presented new rules to govern artificial intelligence projects. These measures are an opportunity to move towards a more “ethical” AI that is capable of building business models based on trust and transparency.
Companies that integrate responsible AI into their processes early on will have a strong competitive advantage. The prompt adoption of AI will also enable a greater degree of personalization and greater customer focus, but this will only be possible if operation models are extended to efficiently deploy, govern, monitor and manage machine learning models.
In fact, companies have an essential role in ensuring the ethical use of AI and must address this issue as a priority. In a context where consumers are increasingly aware and demanding protection to their rights and their privacy, companies that fail to do so can could see their reputations and profits suffer.
The acceleration of digitalization over the last year has led to a hybrid model of costumer relationship, and this is changing the way brands establish, manage and deliver customer experience.
If you add to this the loss of third-party cookies, marketers need to focus their efforts on the information they already have: their own data. Companies therefore need to start working on ambitious data-driven strategies to deliver truly personalized experiences, powered by contextual customer data. Advanced analytics, such as artificial intelligence, will become even more important in marketing to transform reactive customer relationships models into anticipation-based ones.
How to implement ethical Artificial Intelligence within your business?
Thanks to BigProfiles, an ISO 9001 and ISO 27001 certified platform, it is possible to take advantage of Artificial Intelligence in full respect of consumer privacy, offering transparency and an ethical and respectful analysis process.
Furthermore, thanks to an easy and intuitive interface, both industry experts and those without any knowledge of coding can analyze large quantities of data in a very short time, thus defining the best strategies to implement in their activities.
Do you want to know more about how to implement BigProfiles within your company and start harnessing the power of Artificial Intelligence?
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