Inbound and Artificial Intelligence: how to increase the conversion rate of Customer Service to Sales campaigns
Customer Service has a role of primary importance for modern companies: in addition to being a very important point of contact between company and customer, it also brings with it the possibility of being used to increase sales. In this case we are talking about Customer Service to Sales campaigns, within which we find Upselling and Cross-Selling strategies that allow the company to increase its revenues by offering its customers an upgrade of the current offer or the purchase of complementary products and services.
Artificial Intelligence applied to churn prevention: the future of customer relations
Customer loyalty is a fundamental objective for any company that wants to remain at the top of its market, whichever it may be, but to succeed it is absolutely necessary to invest time and resources both into identifying the problems that can lead customers to change company , in order to solve them in the shortest possible time, and also into the study of new strategies that are able to maximize retention.
How to achieve your goals with ease in B2B and B2C operations by making the most of Artificial Intelligence
In the current context in which innovation and digitization have become essential elements to ensure business continuity, every company, whether targeting B2B or B2C markets, needs to implement services capable of optimising their internal resources and, above all, to provide the best experience to their target market, whether it is other companies or consumers.
How Artificial Intelligence allows for the optimization of debt collection services of banking and insurance companies
The current economic and commercial instability is playing an increasingly important role in the world of debt collection, with particular reference to companies in the banking and insurance sector.During the pandemic crisis, both of these sectors provided the necessary liquidity to companies to relaunch themselves, but now, with the challenges arising from the increasingly uncertain geopolitical and economic situation, they must be prepared to face the growing difficulties that are arising as a result of the struggles of individuals and companies to pay their debts.
Cross-selling and Artificial Intelligence: how to enhance your Customer Base
The relationship between a consumer and a company does not end at the moment of conversion, rather, it can be said that this moment is only the beginning. From the company’s efforts to try to acquire new customers, we move on to all those activities and strategies that need to be implemented to keep the newly acquired customer tied to the brand and to increase their Customer Lifetime Value, by trying to sell them complementary products that meet their needs.